Best Commercial Innovation & Adaptability Campaign
The demands for commercial retail, and food and beverage offers, on tertiary campuses have been significantly impacted during 2020. Members have had to adapt their operations to accommodate the loss of students on campus, disrupted trading calendars, lockdowns, physical distancing, and a virtual study world. These changes challenge the norms of commercial operations and require significant flexibility to survive.
This newly adapted category is an opportunity for members to highlight innovation and adaptability within the commercial retail and food and beverage spaces on campuses during 2020, in response to the changed operational environment.
The Jury panel will be looking for submissions that demonstrate a range of successes such as:
- Innovation in the development and execution of adapted operational models
- Adaptability in the approach to achieving business objectives
- Remote service models and campaigns
- Engagement initiatives for a virtual student community
- Campaigns that encourage students to return to campus where possible
- Effective use of resources (financial, human, material etc) in achieving outcomes including measurable results (ie: bang for buck, customer use, engagement)
- Campaigns might include; care packages, special deals, merchandise, membership campaigns etc
Award Submission Criteria
- Name of Organisation
- Name & Contact – details of the person completing the submission
- EFTSL or Student Population of your Institution
- Name of Campaign
- Campaign Purpose and Objectives – Tell us the Why of your campaign: was it for commercial return, student support, product awareness, adapting to changed consumer needs, maintaining presence and relevance, etc?
- Target Audience
- Campaign’s KPIs – What was the campaign’s predetermined measures of success?
- Ethical, Sustainable, Environmental Considerations of Campaign – Please include details such as: responsible Supply Chain factors, environmental and sustainable materials/products, waste reduction factors, environmental packaging used, promotion of social/fair-trade/local suppliers etc
- Campaign Strategy – How was the campaign or strategy planned from start to finish?
- Communication & Promotion – Describe the communication and promotional techniques used to design, co-ordinate and promote the campaign. If relevant, please include link/s to Social Media, Video Files, PR or Media.
- Collaboration – Who were the key players responsible for designing and delivering the campaign? What were their roles and level of involvement? Please list any students involved and their role or input. Please list any external partnerships and their role or input.
- Measuring Success – How did the Campaign meet its purpose / objective / KPI’s? How do you know it was a success? Please include details such as: engagement metrics, site analytics, sales data, reach and impressions, content or marketing downloads, tangible benefits, ROI etc
- Feedback and Responses to Campaign – If possible, include feedback from recipients or those involved in the campaign including social media screen grabs, feedback form details, emails etc
- Campaign Financials – Expenses and revenue (budget vs actual).
- Financial Explanation – Please be specific in your answer. Judges like to see details such as: main expenses incurred, revenue sources (sales, grants, SSAF), reasons for Budget/Actual variances, if profitable where was it apportioned, ROI, before and after comparisons? Tell us the financial story!
- Upload your organisation logo (mandatory)
- Upload your best hero photos that capture the campaign (mandatory)
- Upload any relevant documentation that will add value and validation to your submission including financial docs, feedback forms, marketing collateral etc – you can collate them into a word doc to maximise your uploads